Design Producer, Aug - Nov 2019
Design Producer/Presentation/Fabrication + Installation Oversight/Budget/Styling
With Design Direction from the talented Willo Perron, we executed a two fold event which had a press day followed by the main lifestyle event to unveil the redesign of the iconic Razr phone through a journey from nostalgia to present day. Ice sculptures froze relics of 2004 in time as guests entered and completed the unveiling journey into a light voyage room featuring mirrored surfaces and piercing lighting design.