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tara nielsen

  • Work
  • About

H&M Pride Float 2023

Art Director & Senior Experiential Designer

Float Concept & Design “Chosen Family” 2023

A lenticular wall stands tall as the centerpiece divider that runs down the center of the float / the wall reads “chosen” as it approaches and “family” as it passes by / a spectrum of rich dichroic colors makes this piece a beautiful backdrop and a real standout for photography / a central platform gives a level for guests to stand on and the wall is flanked by additional pedestals to soften the scenic into the float.

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