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  • About

tara nielsen

  • Work
  • About

Caldera ReBrand

Highness Brand Design

In 2024, I worked with Highness to redesign their logo and create a new visual identity. My mission was to rebrand Highness to better reflect the industry elevating work they do and push their business forward. Through color, typography and logo we will create the brand essentials to build a website, Google templates and other key assets to refresh the Brands digital presence.

Graphic Design, Branding, Logo Design, Art Direction, 2024

H&M Pride 2024

Saltburn Premiere Graphics

Senior Graphic Designer

Event Identity / Environmental Signage / Graphic Design

Amazon Prime Video Premiere & Dinner, NYC, 2023

Caldera Give!Guide Campaign

Graphic Designer

Campaign Graphic Identity / Illustration / Graphic Design

Caldera Arts is a nonprofit organization that uses art and environment-based experiences to mentor historically excluded youth to develop their confidence, voice and agency in the world. As part of their annual roll out of Willamette Weekly’s GiveGuide, I created a design system through which the organization could advertise their efforts to collect donations across all of their platforms. The brief was to capture the organizations essence while communicating their incentive programs and donation opportunities.

Hearth Festival

Graphic Designer

Event Identity / Logo Design / Illustration / Graphic Design

Logo applications designed by the talented Shantanu Sharma

Caldera Donor Socks

Graphic Designer, 2024

Product Design / Packaging Design / Campaign Identity

Dead Ringers Premiere Graphics

Graphic Designer

Event Identity / Environmental Signage / Illustration / Graphic Design

Amazon Prime Video Premiere & Dinner, NYC, 2023

Upload Amazon Prime Premiere 2021

Senior Graphic Designer

Event Identity / Environmental Signage / Digital Graphics

Amazon Prime Video Premiere, Los Angeles, 2021

Peripheral Premiere Graphics 2022

Graphic Designer

Event Identity / Environmental Signage / Illustration / Graphic Design

Amazon Prime Video Premiere, LA, 2022

Google House Cedia 2019

Senior Experiential Designer & Art Director, March 2019 - Sept 2019

Art Direction/Design/Budget/ Vendor Mgmt/3D Modeling/Graphic Design/Client Interfacing/ Installation Oversight/Prop Styling

Recipient of Best in Show 2019, this 50x50 concept home at CEDIA was the dynamic centerpiece of the new Google Nest experience. Through material palette and form we achieved an instantly recognizable “Google Nest” concept home that facilitated an informative and immersive space for tech pros to experience the magic of their multi-product solutions in a home/home-like environment.

Photography by Cody James

Caldera Packaging

Graphic Designer

Packaging Design / Campaign Identity

H&M Pride Float 2023

Art Director & Senior Experiential Designer

Float Concept & Design “Chosen Family” 2023

A lenticular wall stands tall as the centerpiece divider that runs down the center of the float / the wall reads “chosen” as it approaches and “family” as it passes by / a spectrum of rich dichroic colors makes this piece a beautiful backdrop and a real standout for photography / a central platform gives a level for guests to stand on and the wall is flanked by additional pedestals to soften the scenic into the float.

W+K Art Show 2023

Women of Wieden+Kennedy Gallery Show

Art / Illustration / Graphic Design

Killed Artwork

Graphic Designer

Art & Illustration / Graphic Design

Amazon Prime Video Premiere & Dinner, NYC, 2023

TSITP Amazon Premiere Graphics

Senior Graphic Designer

Event Identity / Environmental Signage / Illustration / Graphic Design

Amazon Prime Video Premiere, NYC, 2022

Spotify Wrapped OOH 2022

Senior Graphic Designer, Los Angeles, 2022

OOH Design / Print / Graphic Design / Experiential

Turbo Tax TY22 Concepting

Graphic Designer

Tax Year Campaign Conceptual Design

Teaching Artist at Camp Caldera

Teaching Artist : Leather Working

Camp Caldera 2023

For 10 days I taught an art course on making leather goods with 40 high school age learners! The work featured here Is the students work we showcased.

Classroom Photography by @photograbear

Clean Hot Mess Logo Design 2020

Graphic Designer

Visual Identity / Illustration / Graphic Design

Spotify Summer Sessions

Senior Experiential Designer

3D / Experiential Design / UX / Environmental

Experiential Design for the entrance of the 2021 Spotify Summer Sessions. I was tasked with designing a point of entry moment that felt like passing through a thresh hold into the event. I chose semi-translucent panels and that flanked archways into the back yard, along with a photo backdrop.

The Climate Pledge Dinner 2020

Senior Graphic Designer

Event Identity / Environmental Signage / Digital Graphics

CES, Las Vegas, 2020

Star Wars D23 Experiential Retail

Lead Experiential Designer, D23 Expo, LA, 2018

3D Modeling / Graphic Design / Experiential / Design Team Lead / Budget / Vendor Mgmt / 3D Modeling / Client Interfacing

A QR code retail experience for Star Wars.

Samsung Razor Launch Party

Design Producer, Aug - Nov 2019

Design Producer/Presentation/Fabrication + Installation Oversight/Budget/Styling

With Design Direction from the talented Willo Perron, we executed a two fold event which had a press day followed by the main lifestyle event to unveil the redesign of the iconic Razr phone through a journey from nostalgia to present day. Ice sculptures froze relics of 2004 in time as guests entered and completed the unveiling journey into a light voyage room featuring mirrored surfaces and piercing lighting design.

MKG Office Mural 2018

Graphic Designer

Mural Painting / Graphic Design / Illustration

An office mural designer and painted with Leanne Kriz.

Netflix Narcos Premiere Design 2019

Art Director & Lead Designer, Aug - Oct 2018

Art Direction / Design Team Lead / Budget / Vendor Mgmt / 3D Modeling / Graphic Design / Client Interfacing

Mexico City, Four Seasons, 2019

Celebrate the premiere of Season 1 of Narcos Mexico with a press and influencer party following its Mexico City press junket. Life size Loteria cards and props will create the feeling you are in the Narcos Loteria game. Against the backdrop of the space’s existing ambience and decor, you will find small yet impactful graphics and interactive elements. These exciting interactions and photo moments will play on the vivid colors and themes in the Narcos Mexico Loteria cards.

Microsoft Lounge Experiential

Lead Experiential Designer, Venice Beach, 2018

Art Direction / Design Team Lead / Budget / Vendor Mgmt / 3D Modeling / Graphic Design / Client Interfacing

A speakeasy inspired Microsoft Lounge launch party and experiential event.

Story Box Subscription

Lead Product Designer & Art Director, Los Angeles 2017

Product Design / Graphic Design / Packaging Design / Copy Writer

A themed monthly subscription box that told a story through objects and printed zine. Each story box had partner products, a custom designed leather good and a printed zine.

Lifestyle Design Fountain Renderings 2016

Product Designer

Formal explorations at Lifestyle Design, Santa Barbara.

THISISGROUND Leather Goods

Lead Designer & Art Director

Los Angeles 2015-2017

Select works from This Is Ground

THISISGROUND Summer Collection

Lead Product Designer & Art Director, Los Angeles 2015-2017

Product Design / Prototyping & Sampling / Photoshoot Art Direction

A summer inspired collection of accessories that feature light weight perforated veg tan leather, soft turquoise suede and PVC.

THISISGROUND Planter

Lead Designer & Art Director

Los Angeles 2015-2017

Select works from This Is Ground

THISISGROUND iPad Sleeve

Lead Product Designer

Los Angeles 2015-2017

LAX Series Milking Stools

Furniture Design 2015

Design/CAD/Hand Sketching/Vendor Management/Sourcing/Prototyping

Turned leg stool and table Collection for MASHstudios + LAXseries

LAX Series Sofa Collection

Furniture Designer 2015

Sofa Collection for MASHstudios + LAXseries

Design/CAD/Hand Sketching/Vendor Management/Sourcing/Prototyping

TenTree Retail Signage

Lead Environmental Designer, Los Angeles, 2013

3D Modeling / Retail Design / Environmental Signage / Graphic Design / UI/UX

Retail Fixtures for TenTree.

Liberty Fairs Seating Installation

Lead Experiential Designer, Liberty Fairs, Las Vegas, 2013

3D Modeling / Experiential Design / Exhibition Design

Caldera ReBrand

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Highness Brand Design

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H&M Pride 2024

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Saltburn Premiere Graphics

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Caldera Give!Guide Campaign

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Hearth Festival

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Caldera Donor Socks

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Dead Ringers Premiere Graphics

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Upload Amazon Prime Premiere 2021

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Peripheral Premiere Graphics 2022

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Google House Cedia 2019

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Caldera Packaging

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H&M Pride Float 2023

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W+K Art Show 2023

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Killed Artwork

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TSITP Amazon Premiere Graphics

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Spotify Wrapped OOH 2022

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Turbo Tax TY22 Concepting

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Teaching Artist at Camp Caldera

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Clean Hot Mess Logo Design 2020

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Spotify Summer Sessions

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The Climate Pledge Dinner 2020

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Star Wars D23 Experiential Retail

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Samsung Razor Launch Party

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MKG Office Mural 2018

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Netflix Narcos Premiere Design 2019

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Microsoft Lounge Experiential

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Story Box Subscription

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Lifestyle Design Fountain Renderings 2016

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THISISGROUND Leather Goods

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THISISGROUND Summer Collection

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THISISGROUND Planter

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THISISGROUND iPad Sleeve

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LAX Series Milking Stools

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LAX Series Sofa Collection

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TenTree Retail Signage

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Liberty Fairs Seating Installation

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